Client
Helena Rubinstein | L'Oréal TRAP

Category
Activation

Location
Sanya, Hainan

Your Beauty Destination with Helena Rubinstein

Reinventing luxury beauty in a new era of travel retail

A luxurious yacht journey was attended by top beauty influencers who also enjoyed a three-day Helena Rubinstein experience that included private skin consultations, spa treatments, and specially crafted gift sets.